We're Vivid Engagement. Experts in all things loyalty.

Inspiring customer loyalty for over 25 years in Australia and across the globe.


Passionate about Loyalty & Digital Transformation

Vivid is the culmination of over 25 years of data-driven marketing and advertising experience, with 15+ years of focus on customer engagement, website design and loyalty.

Our CEO Paul Malcolm, spent many years working across Australia, Asia, Europe, and The Americas, designing and implementing large enterprise and small startup customer engagement and loyalty programs.

As a result, Vivid was created to provide the loyalty consulting and strategic leadership that the Asia Pacific region needed. Now, based out of Brisbane, Australia, Vivid is armed to bring global knowledge into the Australian market to drive customer engagement for brands like never before.

We are not a tech vendor dressed up as an agency, nor an agency trying to be a technology company.

We provide the expertise and knowledge necessary to evaluate your current loyalty or customer ecosystem and infrastructure to then partner you with the best strategy, loyalty technology, and website design best practices for your success.

We Simply Provide the Best Customer Engagement and Loyalty strategies, Programs, and Execution for your Brand.

With this in mind, our expertise and best-in-class strategies ensure that you have the right program structure, the right engagement strategy, the right commercials, and of course, the right technology, backing your customer loyalty initiatives throughout Australia.

Vivid Engagement was created on the premise of being agnostic to internal and external environments, as well as technology. As a result, you have a strategy plan, customer focused website, or loyalty program that fits perfectly within your business to maximise your customers and increase your profits.


Locally and Internationally


Paul Malcolm, CEO & Founder

Paul Malcolm is a leading international customer engagement and loyalty consultant with over 25 years of experience. 

He creates a distinct vision and best of breed programs, combining loyalty mechanics and engagement techniques, with continually evolving technology, to deliver solutions best suited for your brand.

Paul has launched and run loyalty businesses in Australia, Asia, Europe, Africa, The Americas and managed numerous programs – from winning clients, designing programs and providing engagement strategy, and managing functional delivery teams across multiple continents, providing leadership and direction across every step of the journey.

He is passionate about Loyalty and successful programs while keeping abreast of the latest trends and technologies in the niche but dynamic space.

Connect with Paul on LinkedIn.

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